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Jennifer Long

Hi Friends! I am so happy you are here. My name is Jennifer Long, and I am a Riley Blake Designs Fabric Designer, Quilt & Doll Pattern Writer, Machine Embroidery Digitizer, and online educator. I am also the founder of the Sew A Story Pattern Club and the Modern Rag Doll Membership. I am married and a mom to (4) pre-teens / teens and live on a little hobby farm in rural Prairie Canada. I grew up training to be a professional ballet dancer, and later studied Early Childhood Education. I taught ballet and ran my own dance studio all the while sewing and designing costumes for myself and many of my colleagues and students. I am passionate about all things FABRIC, imagination and design and am so blessed I can share this passion with others. This journey has inspired me to make a positive difference by designing dolls and quilt patterns and fabric for others to be EMPOWERED to sew themselves! I have designed dolls and quilts for individuals, organizations, companies, designers, authors of children’s books, and international companies for mass production. What I LOVE the most about creativity is finding INSPIRATION everywhere and, in turn, INSPIRING others to do the same! Thank you for joining me on this creative journey.

Build a Mini City with Sewn Toy Bins – Featuring ThermoWeb’s Fusible Products & Sparkle Paste!

Hi, friends! Jennifer Long from Sew A Story here, and I’m excited to share this creative sewing project that brings both imagination and organization to your home – the City Toy Bins! These playful bins aren’t just about tidying up; they’re about sparking creativity and storytelling. Each bin transforms into a mini building, inviting your […] Read more…

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Free Paper Doll Block: Decorate with Applique and Sparkle Paste!

Hello friends! This is Jennifer Long from Sew A Story, a fabric designer with Riley Blake Designs and a doll and quilt pattern designer. I’m here to share a fun FREE quilt block that’s so fun to customize with your fabric, applique, and HeatnBond Sew A Story Sparkle Paste! Enjoy this free block pattern! Free Block […] Read more…

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Sew a Fun Play Mat Quilt With Fun Embellishments

Hello friends! This is Jennifer Long from Sew A Story, a fabric designer with Riley Blake Designs and a doll and quilt pattern designer. And I’m so excited to share a free pattern using my It Takes a Village fabric collection. I hope you enjoy this FREE pattern! Keep reading for all the details. Get the Free […] Read more…

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Bat Wing Treat Bag Craft Tutorial

Hello friends! This is Jennifer Long from Sew A Story, a fabric designer with Riley Blake Designs and a doll and quilt pattern designer. I’m here to share a fun tutorial for my Bat Wing Treat Bag pattern. It’s an easy pattern to finish before Halloween! Enjoy! Bat Wing Treat Bag Trick or treat in style […] Read more…

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Sparkle Paste Jars on a wooden stand

Introducing Sparkle Paste: Add a Touch of Magic to Your Projects!

Hello friends! This is Jennifer Long from Sew A Story, a fabric designer with Riley Blake Designs and a doll and quilt pattern designer. I’m beyond excited to share my latest collaboration with Therm O Web: Sparkle Paste! This new product, part of the HeatnBond family, allows you to effortlessly add sparkle to your fabric projects, transforming […] Read more…

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