Jennifer Long

Hi Friends! I am so happy you are here. My name is Jennifer Long, and I am a Riley Blake Designs Fabric Designer, Quilt & Doll Pattern Writer, Machine Embroidery Digitizer, and online educator. I am also the founder of the Sew A Story Pattern Club and the Modern Rag Doll Membership. I am married and a mom to (4) pre-teens / teens and live on a little hobby farm in rural Prairie Canada. I grew up training to be a professional ballet dancer, and later studied Early Childhood Education. I taught ballet and ran my own dance studio all the while sewing and designing costumes for myself and many of my colleagues and students. I am passionate about all things FABRIC, imagination and design and am so blessed I can share this passion with others. This journey has inspired me to make a positive difference by designing dolls and quilt patterns and fabric for others to be EMPOWERED to sew themselves! I have designed dolls and quilts for individuals, organizations, companies, designers, authors of children’s books, and international companies for mass production. What I LOVE the most about creativity is finding INSPIRATION everywhere and, in turn, INSPIRING others to do the same! Thank you for joining me on this creative journey.

Sew a Rainbow of Feelings with Raindrop Emotions

by Jennifer Long of Sew A Story This month, I’m sharing a project that brings together sewing, storytelling, and a little bit of creative play. The Raindrop Emotions pouch is a soft, quilted organizer filled with expressive raindrop characters that help children explore their feelings through hands-on interaction. It’s an easy and fun project to […] Read more…

How to Sew the Whale Zipper Pouch with HeatnBond Support

Hello friends! I’m so excited to share this sweet and simple project with you today: the Whale Zipper Pouch. This fully lined, curved pouch is a cheerful make that’s perfect for storing crayons, snacks, small toys, or travel essentials. It’s also a great project to build confidence with zipper installation, shaped seams, and structured finishing. […] Read more…

Create a Macramé Rainbow with HeatnBond Fabric Fuse

There’s something magical about blending fabric and fiber to create a piece that feels both handmade and heartwarming. This month, I’m thrilled to share a soft and colorful Macramé Rainbow project that makes a beautiful decoration for a nursery, classroom, or craft space. Whether you hang it on a wall or gift it to someone […] Read more…

Make a Globe Bag with ThermoWeb’s Fusibles & Sparkle Magic!

Hi friends! I’m Jennifer Long from Sew A Story, and today I’m sharing one of my most beloved (and beginner-friendly) sewing projects—the Globe Bag! Designed to be the perfect little carry-all for kids’ treasures, toys, or mini adventures, this bag is shaped like a globe and made extra special with ThermoWeb fusible products and even […] Read more…

Be A Police Officer T-Shirt Appliqué – Featuring ThermoWeb Sparkle Paste & Stencils!

Hi, friends! Jennifer Long from Sew A Story here, and I’m so excited to share this month’s project—The Be A Police Officer T-Shirt Appliqué! This fun and easy project lets kids dress up as a real police officer without needing a full costume! Whether it’s for imaginative play, career days, or just a creative way […] Read more…

Create a Vibrant Paper City with ThermoWeb and Sew A Story!

Hi, friends! Jennifer Long from Sew A Story here, and I’m thrilled to share this month’s creative project with you: 3D Paper City Templates! Whether you’re looking to pair these templates with your Cityscape Bench Pillow or simply enjoy a stand-alone craft with your kids, this project is packed with fun, imagination, and a touch […] Read more…

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